An Ideas-Based Online Magazine of the Global Network for Advanced Management

Interrelatedness of Trends Can Change the Game for Businesses

Dr. Richard Wells, Interrelatedness of Trends Can Change the Game for Businesses at EGADE Business School and president of The Lexington Group, describes in this interview his scenario-planning tool, which is essential for analyzing the impact of future trends on companies in a timeframe of 15 to 20 years. Dr. Wells presents real cases of multinationals that benefited from scenario planning to change their mission or their corporate culture, or to recognize the “weak signals” of emerging trends that allowed for the creation of disruptive innovations. Dr. Wells also reflects on megatrends, global risks, and big dilemmas that will affect the development of business and society as we know it today.