Yale GNW March 2016

March 14-18, 2016


New Haven, USA

Topic & Description:

Behavioral Finance, Economics and Marketing

There is a growing recognition that consumers, managers, employees, investors and others behave in ways that violate our assumptions about rational behavior. Effective leaders take these behavioral tendencies into account. This module will explore various types of behavioral tendencies and their consequences for management. Topics may include: how to approach complex situations, behavioral economics, behavioral finance, consumer behavior, negotiation and other relevant managerial situations.

Draft schedule

Faculty Involved:  Nicholas BarberisDaylian CainZoë ChanceShane FrederickGal Zauberman, Nathan Novemsky

Other elements: tour of Yale University, company visits.