Global Network Week Report: IE Business School

March 19, 2014

Koç University Graduate School of Business (Turkey)

City:

Istanbul, Turkey

Topic & Description:

From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy

Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.

Program Schedule

Accommodation & Travel:

Accommodation & Travel Information

Contact:

Başak Yalman (byalman@ku.edu.tr)

Yasemin Soydaş (ysoydas@ku.edu.tr)

 

A dispatch from IE Business School's "Europe at a Crossroads: Coping with the Crisis and Deriving Implications for the World"

 

Date: March 3-7

Location: Madrid, Spain

Topic: Europe at a Crossroads: Coping with the Crisis and Deriving Implications for the World


  
    

View photos from IE Business School.

Follow #GNW2014 on Tumblr 

About Global Network Week