January 14 - April 10, 2019
Mondays and Wednesdays, 8:00 - 9:30 a.m. (Mexico Central Time)
No classes: February 4, March 11, 13 or 18.
Business models are being rapidly getting obsolete due to dramatic changes in competition,
demographics, technology and consumption patterns. Life of big corporations is getting shorter. It
is imperative to introduce the entrepreneurial and innovation mindset to big
companies. Entrepreneurship activity is not solely for startups, inside well-established companies
the process has to be implemented, adopted and disseminated among employees to challenge the
status quo, just for the sake of survival and growth. This course introduces the entrepreneurial
mindset to companies. It introduces new techniques to identify and develop cutting-edge products
and/or services within large organizations to create an entrepreneurial culture within organizations
based on meritocracy. The course will make the students learn how to identify and validate
problems, how to validate a product-market fit and a business model fit for new endeavors started
by big companies. Students will learn how to look for financing alternatives and to deal with
organizational bureaucracy and resistance to change.
With a series of techniques, the course will help students to unleash the entrepreneurial spirit of
any organization. Building internal startup teams, testing, experimenting, failing and learning, the
students will apply the new startup way (quoting Eric Ries) inside big corporations to transform
them into Modern Companies.
About the Faculty
Dr. Ignacio de la Vega is Dean of the EGADE Business School, Tecnológico de Monterrey. He has a record as an entrepreneur sector leader in the academic, financial, and government sectors. Prior to joining the EGADE Business School, he served as CEO of Global Babson, an organization that integrates the Global Centers of Entrepreneurial Leadership at Babson College, for which he developed innovative programs and initiatives of collaborative research with a focus on entrepreneurship. He participated in the setting up of the Prince Mohammad Bin Salaman College (MSBC), in Saudi Arabia, along with Babson College, Emaar Group, Lockheed Martin, and the Crown Prince Mohamed Bin Salmán. Previously, he was Chief Learning Officer of BBVA worldwide, where he collaborated directly with the Chairman, the CEO and the Group Executive Committee in the transformation of the corporate training model. He was President of the Global Entrepreneurship Monitor (GEM), International Observatory which studies trends in entrepreneurship in the world, and brings together more than 450 researchers and collaborators in 90 countries. For twenty years, Ignacio worked as a teacher, researcher, and Director at the IE Business School, an institution where he headed the International Center of Entrepreneurship and Development of Business Projects. In recent years, he has been an active entrepreneur and investor in several startups and SMEs.
Dr. Fernando A. Moya-Dávila is an expert in entrepreneurship, innovation, venture capital, finance, investment projects, obtaining bank financing and risk appraisal, and valuation of startups. He has 25 years of experience in the academy and in consulting, development and implementation of financial strategies for funding start-ups of high impact and economic growth, and building strategic alliances with the community and various organizations in the world. He has also worked with companies as an advisor, as well as in the incorporation of its corporate governance bodies and capital budget policies. As an entrepreneur, he has created three development centers: a business center featuring incubator, accelerator, club investors and company landing; a logistics center offering research services to the ports of Tampico and Altamira; and a plastics center which offers the petrochemical industry, plastic resins' research. He also founded the company Productos FB, dedicated to the production and marketing of organic coffee. He has collaborated in the Tecnológico de Monterrey as Program Director, Career Director, Director of Department and Director of international programs at Campus Tampico.
Dr. Félix Cardenas del Castillo has been a researcher and affiliated professor at Harvard University, University of Columbia, IESE, the University of Texas in Austin and Tecnológico de Monterrey. He is a co-author of books such as “Comprar un Empresa Exitosa? Search Fund como Modelo de Emprendimiento, y Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market, Oxford University Press. His research work has been presented in international congresses in San Francisco, Boston, Nueva York (USA), Geneva, Zurich (Switzerland), Istanbul (Turkey), and Nice (France).
He develops strategies of corporate venture capital with corporate groups impacting in growth and profitability. He has been an advisor and did research in companies such as Cisco, Nokia, Alcan, Logitech, General Electric, Cemex, FEMSA, Credit Suisse, Proeza, Heineken, and Nestle. Apart from being the Director of the Center of Innovation and Entrepreneurship of EGADE Business School, Professor Cardenas is a partner of the fund EFM Capital and InnovaCamp Ventures. He was a partner in Vento Capital and director of greenTEK ventures in Switzerland. His research interests include private capital, entrepreneurial capital, innovation ecosystems, competitive strategy, innovation management, corporate entrepreneurship, the creation of value, and technology transfer.
Dr. Jose Manuel Maraboto Quepons has a 29-year professional career in Tecnológico de Monterrey, during which he has served as director of the management area department; director of a bachelor; and regular associate professor in the Business School, Campus Monterrey and in EGADE Business School. Currently, he is the Director of the Master Program in Business Management in EGADE Business School. He was National Coordinator of the Academy of Business Management of ITESM System, having under his charge the design of syllabus 2011 for the Bachelor in Business Management. Since 2007, he is a visiting professor at the American University of Managua (UAM), Managua, Nicaragua, teaching Strategic Planning, in the program of Master in Administration UAM-ITESM. Dr. José Manuel Maraboto has broad experience in areas of Executive Education and Consulting, both in Mexico and abroad, teaching programs for companies such as Grupo ALFA, Cervecería Cuauhtémoc-Moctezuma, General Motors Mexico, GRUMA, Realty World México, Grupo FEMSA, Mexican Hotel Association of Nuevo León, Grupo Prisma, Grupo Rebasa, Grupo Senda, Grupo Tigo (El Salvador, C.A.), Grupo Soriana, Seven Eleven, Hotel “El Panamá” (Panamá, C.A.); Volkswagen Mexico, Roche Laboratories, among others. In 2007, he was awarded the “Award to Teaching and Research Work,” and in 2013 he was granted the Award “ERSKINE & LEENDERS” to the best-written case granted by the Latin American Association of Cases (ALAC, by its acronym in Spanish). Some of his areas of interest in research are Social Entrepreneurship, Corporate Innovation, Service Management, and Negotiation Strategies.
Dr. Ernesto Amorós Espinosa is an expert in entrepreneurship and new business development. In his scientific work, has written more than 40 academic articles published in major international magazines, such as Small Business Economics, Entrepreneurship Theory and Practice, Journal of Small Business Management, Technovation, Journal of Business Research, International Entrepreneurship and Management Journal, Frontiers of Entrepreneurship Research, among others. In addition, he is associate editor of the Journal of Business Venturing Insights and of the International Entrepreneurship and Management Journal. He is also co-author of more than 30 monographs on entrepreneurial dynamics, some of them in cooperation with important institutions such as the World Economic Forum. In addition, he is a member of the National System of Researchers of Conacyt, level I, and a visiting professor in several Latin American and European universities.