Global Marketing equips students with the knowledge and analytical skills to develop effective marketing strategies in diverse international markets. The course covers global market environments, cultural and institutional factors, market research, segmentation and positioning, market-entry strategies, branding, pricing, distribution, communication, digital transformation, competitive advantage, and corporate social responsibility. Through case studies, discussions, presentations, and an applied market-entry project, students learn to evaluate global opportunities and formulate strategic marketing solutions for businesses expanding across borders.
 

Instructors: Triza Mudita, Ph.D & Gita Gayatri, Ph.D

Course Date & Time

Thursdays 19.00-21.30 PM (Indonesian western time)