This week-long experiential program explores how culture shapes marketing strategies and consumer behavior in emerging markets, using Egypt and the MENA region as a living case study. Participants will examine how local values, traditions, and social dynamics influence brand positioning, communication, and innovation in fast-growing economies. Through interactive sessions, company visits, and cultural experiences, participants will gain hands-on insights into how global brands and local players navigate the opportunities and challenges of marketing in culturally diverse environments. The program combines academic sessions, field visits, and immersive cultural learning to connect theory with practice.