In this course, we will incorporate prior learning in marketing and give practical examples of how the basic principles are used in digital/direct marketing. The clear differences between media used in General Advertising and Digital & Direct Marketing in customer acquisition and retention will be explained and analyzed in detail. In particular, a major focus of the course is the overwhelming power of media, especially when used correctly. 

Faculty: Eugene RAITT

Course Date & Time

Saturdays, Oct 31, Nov 7, 14, 21, 28, Dec 5, 12, 19 0900-1230 (GMT+8)