Navigating Asian Markets: Long-Term Strategies for Business Success

Asia’s vibrant markets offer a distinctive combination of challenges and opportunities for businesses seeking sustainable growth. This course examines how some of the region’s most iconic and enduring brands have succeeded by adapting to dynamic environments and addressing evolving challenges and trade disputes. 

 

Through case studies, market visits, and discussions, the course highlights strategies that empower businesses to manage economic volatility, embrace cultural diversity, navigate regulatory frameworks, and respond to trade tensions — all while maintaining sustainable practices. Key themes include fostering market resilience, embracing cultural adaptability, and driving innovation in response to shifting trends.

 

As a global financial hub with a strategic location and robust legal framework, Hong Kong provides an ideal vantage point for exploring these dynamics. Participants will also benefit from HKUST’s strong connections with regional industries, gaining a deeper understanding of the region’s unique dynamics and strategies for success. 

 

About the Instructor:
With decades of senior leadership experience, Professor Cheung was formerly the President of Wal-Mart China and Quaker Oats Asia and the CEO of Next Digital Limited. He is currently the managing partner of Cairnhill Consultants, advising Asian companies on growth and market entry strategies. Professor Cheung holds an MBA from the Kellogg School of Management at Northwestern University and serves on its Global Advisory Board.

 

What Our GN Week Students Said:

• "HKUST is a prestigious institution with exceptional professors, and Hong Kong is an incredible city to study in."
• "The program fosters a diverse cultural experience and meaningful communication with peers from various elite backgrounds."
• "The company visits were insightful and helped me gain a deeper understanding of various industries."