This course equips students with the tools and strategies to design, implement, and evaluate customer experiences through an omnichannel approach. Key topics include customer-centric design, value propositions, customer journey mapping, omnichannel communication, data-driven personalization, and customer loyalty. Students develop practical skills to create seamless customer experiences, enhance satisfaction, and deliver measurable business value.

Instructor: Fernando Daniel Sierra Saavedra

Course Date & Time

Tuesdays and Thursdays, 6:30-9:00PM Mexico Central Time