Global Network Week Report: EGADE Business School

March 28, 2014

Koç University Graduate School of Business (Turkey)


Istanbul, Turkey

Topic & Description:

From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy

Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.

Program Schedule

Accommodation & Travel:

Accommodation & Travel Information


Başak Yalman (

Yasemin Soydaş (


A dispatch from EGADE's "Global Strategies for Emerging Economies" course.


Location: Mexico City, Mexico

Topic: Global Strategies for Emerging Economies

Company Visits: Bimbo, Google

Coursework: Lectures covered global strategies on international competitiveness, Mexico's international economic outlook, and techniques for managing an international business.

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Lyssette Alatorre from EGADE Business School

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