Global Network Week Report: School of Business, Renmin University of China/Fudan University

March 18, 2014

Koç University Graduate School of Business (Turkey)


Istanbul, Turkey

Topic & Description:

From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy

Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.

Program Schedule

Accommodation & Travel:

Accommodation & Travel Information


Başak Yalman (

Yasemin Soydaş (


A dispatch from Renmin and Fudan's "Doing Business in China" course.




Date: March 3-7

Location: Beijing and Shanghai, China

Topic: Doing Business in China

Company Visits: Tencent, Beijing Benz, Lenovo 


View photos from Fudan/Renmin.

Summary: Lectures included discussions of the history of China’s capital markets, corporate finance and governance strategies, intellectual property rights, and an analysis of the Shanghai Free Trade Zone.

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