Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Başak Yalman (firstname.lastname@example.org)
Yasemin Soydaş (email@example.com)
More than 300 executive MBA students from from 10 schools in the Global Network for Advanced Management will participate in Global Network Week starting on June 12.
Designed for working professionals, the Global Network Week modules will be hosted by nine Global Network schools as well as the World Business Council for Sustainable Development. The modules include “Women’s 21st Century Leadership” (Berkeley Haas), “Social Innovation” (EGADE Business School), and “Compete Successfully in China’s Changing and Growing Market” (School of Management, Fudan University). The WBCSD’s week is titled “Corporate Sustainability Leadership in Global Companies.”
Global Network Week allows students to pursue an intensive week of study in an intensive mini course leveraging the expertise of faculty across the network. While EMBA students may participate in Global Network Week alongside their full-time counterparts in March and October, the June offerings are tailored to mid-career professionals and issues they may be currently encountering in their careers.