Yale GN Week Oct 2014

October 13-17, 2014


New Haven, USA

Topic & Description:

Behavioral Finance, Economics and Marketing

There is a growing recognition that consumers, managers, employees, investors and others behave in ways that violate our assumptions about rational behavior. Effective leaders take these behavioral tendencies into account. This module will explore various types of behavioral tendencies and their consequences for management. Topics may include: how to approach complex situations, behavioral economics, behavioral finance, consumer behavior, negotiation and other relevant managerial situations.

Faculty Involved:  Nicholas Barberis, Daylian Cain, Zoë Chance, Shane Frederick, James Choi, Nathan Novemsky

Company visits: We will visit companies such as Hearst, TimeWarner, NewsCorp or Credit Suisse.

Other elements: Tour of Yale University, visit to Yale Art Gallery, networking with current Yale students